György Herbszt - Portfolio

Project Goal

Gravity was primarily focused on enterprise-level companies, providing services users with diverse technical and business operation background. Our strategy was to target the SME market with our enterprise-grade solution.

hypotheses

The goal was ambitious, so we had to identify the main risks and hypotheses what had to be validated before the company dedicates the

  • 1

    We can provide a solution, what merchants and marketers will understand, and appreciate, and pay for.

  • 2

    Integrating Yusp, can be a fully self-service solution focusing on non-technical users.

  • 3

    With a lightweight design editor, marketers will be able to design sufficient visuals for their recommendation boxes.

  • 4

    Machine learning driven, automated recommendation can be a promising value proposition for the SME market.

  • MVP

    I decided that won't develop a new product from scratch, but we will rationalize our goals, and we will leave some of the hypotheses without any validation. What we needed is a site for fake door test, and a simple UI where our colleges can do, what we won't let for the end-user.

    So our minimal viable product wasn't a product, it was the enterprise-level solution with customer support and engineers in the background.

    Research

    As we successfully started to provide recommendations for some of our first test-users, we suddenly had subjects for the research, and tons-of-insight, what tey shared us during the support sessions.

  • 1

    Analyizig customer support sessions

  • 2

    User interviews

  • 3

    b2b ans user Personas

  • 3

    Insight bank

  • 3

    Market research analyzis

  • Prototyping

    My goal was to build up a clickable prototype where all the main screens are and navigation conventions are represented - at the same time, during the prototyping phase I was experimenting with different information architectures models.
    According to the multiple, sim

  • 1

    Information architecture

  • 2

    Task flows to User flows

  • 3

    Wireframe basics

  • 3

    Low fidelity code prototype

  • 3

    Usability testing

  • The design system

    Based on previous experiences we elaborated during the MVP project, we considered the opportunity to build a consistent visual system to provide us future-proof fundamentals for any future projects related to this brand. I was strongly pushing the idea to onboard reusable UI components, what our teams can use without my guidance because the rules and standards are predefined and polished before we launched multiple projects. So designing the Yuspify app was two project-in-one, develop the application itself, during that build up the design system.

  • 1

    We immediately started to develop the design system based on the code-prototype.

  • 2

    We had multiple simultaneous concepts for the "behavioral tone".

  • 3

    Thanks to the extremely iterative process we shortly got a scalable and consequent framework.

  • High fidelity testing

    At least we had the combination of the navigation prototype and a design framework, booth polished and tested during their design process. Therefore when we started to recruit new subjects for the usability tests, most of the interactions were meaningful and exact, and we could be focusing on testing the critical hypotheses, and experimental functions.

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    Pentaschool - Website renewal